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MENA Market Moves: Binghatti Expands, Saudi CEOs Show Confidence, Hadia Ghaleb Partners with Emaar
Tuesday, December 2, 2025
Happy Tuesday everyone!
Welcome to this week’s Business Insights, where we highlight key developments shaping the MENA region’s market landscape.
From bold moves in luxury real estate to insights on leadership sentiment and strategic retail expansion, this edition covers three major stories: the grand opening of Binghatti’s first Sales Boutique in Riyadh, signaling its regional growth ambitions; the latest KPMG Middle East CEO Outlook, revealing high confidence among Saudi business leaders in their firms’ growth despite global uncertainties; and Hadia Ghaleb’s collaboration with Emaar, strengthening the brand’s presence in premier retail destinations. Together, these stories provide a snapshot of the opportunities, strategies, and market trends driving business growth across the region.
But before that: For quick daily updates, follow us on Instagram, and you can watch our Smashi Business Show live every weekday from 10AM onwards (UAE time). Also, you can join our Whatsapp channel to receive updates from the business world.
Markets
EGX 30 | 40,693.92 | 0.15% |
DFMGI | 5,836.89 | Closed |
ADX | 9,747.17 | Closed |
Tadawul | 10,543.00 | 0.45% |
Grand Opening of Binghatti’s First Riyadh Sales Boutique as Part of Regional Expansion
What’s it About?
Binghatti has officially opened its first Sales Boutique in Riyadh, marking a major step in its regional expansion strategy. The boutique strengthens the brand’s footprint in Saudi Arabia by offering a dedicated space for direct client engagement and showcasing its premium real estate designs. Earlier this year in Egypt, Binghatti also unveiled Binghatti Flare, a $570 million twin-tower development in Dubai’s Jumeirah Village Triangle, launched at a high-profile North Coast event attended by 7,500 guests, including celebrities and key investors.
Why it Matters?
The Riyadh boutique signifies Binghatti’s long-term commitment to the Kingdom’s rapidly evolving luxury real estate sector. Saudi Arabia’s market is witnessing unprecedented growth, driven by Vision 2030 initiatives and increased demand for high-end residential offerings. Establishing a physical presence allows Binghatti to strengthen brand credibility, better understand local buyer preferences, and compete for a share of Saudi Arabia’s premium property market.
What’s Next?
Binghatti is expected to continue expanding across GCC markets with additional sales touchpoints and high-value project announcements. The Riyadh boutique may also serve as a launch hub for upcoming Saudi-focused developments as the brand deepens its regional portfolio.
Saudi Arabia CEOs Confident About Business Growth: KPMG Middle East CEO Outlook
What’s it About?
KPMG’s Middle East CEO Outlook reveals that Saudi-based CEOs are among the most confident globally, with 88% expressing optimism in their companies’ three-year growth outlook—well above the global average of 79%. However, confidence in the national (60%) and global (52%) economies is more conservative. The report also highlights a strong interest in mergers and acquisitions: all surveyed leaders plan to pursue M&A activity over the next three years.
Why it Matters?
The findings reflect a business landscape defined by realism and resilience. While CEOs acknowledge external pressures such as fluctuating oil prices, softer global demand, and geopolitical risks, they are simultaneously capitalizing on the Kingdom’s diversification momentum under Vision 2030. The report also shows a cautious but deliberate approach to AI adoption, with cybersecurity ranking higher as a priority. Still, 84% say they are ready to deploy AI responsibly, and over half expect returns within three years.
What’s Next?
Saudi companies are likely to deepen investment in non-oil sectors, strengthen digital infrastructure, and pursue strategic M&A to sustain growth. AI integration will progress methodically, with leaders focusing on risk management and operational efficiency before scaling advanced applications.
Hadia Ghaleb Partners with Emaar on New Retail Location in Upcoming Development
What’s it About?
Hadia Ghaleb has signed a new retail space with Emaar in one of the developer’s upcoming high-profile retail destinations. The collaboration is a key milestone in the brand’s regional expansion strategy, aimed at increasing market visibility and reaching new customer segments. As part of her ongoing presence with Emaar developments, Ghaleb previously activated the #HGBUS mobile store and lounge at Marassi Emaar back in July 2022.
Why it Matters?
Securing a physical space with Emaar positions the brand within one of the region’s most influential real estate ecosystems. This move strengthens the brand’s competitive standing, expands access to a broader consumer base, and aligns Hadia Ghaleb with a developer known for shaping retail trends in the region.
What’s Next?
The new retail location is expected to debut with enhanced experiential offerings and expanded product lines. The partnership suggests more collaborations with major regional developers as the brand continues to scale across key Middle Eastern markets.
🦄 World of Startups
UAE’s Funch Secures $500K to Revolutionise Lunch with AI Innovation
Secure.com (UAE) – Raised $4.5M from Disrupt.com and launched Digital Security Teammate, an AI-native cybersecurity agent platform.
Saudi Startup CQR Launches AI-Powered FENNEC Platform for Critical Infrastructure Security
SahmAlgo (Saudi) – Raised $1M seed led by Gharesah Investment to expand AI-driven financial analytics for traders and enterprises.
FuturePlay Partners with Saudi Ministry to Boost Korean Startups in MENA
Fawry Launches Holding Company to Power Expansion in Egypt’s Fintech Sector
bluworks lands $1 million seed investment to accelerate MENA expansion
👨💻From Smashi Business’ Desk
Saudi Researcher Praises Dubai’s $120B GDP and Non-Oil Growth Under HH Sheikh Mohammed’s Leadership
Ali Hussain Sajwani, MD at DAMAC and CEO of Amali Properties, Highlights Human Impact of AI at WEF, Urges Adaptation Amid Job Loss Concerns
Etihad and Air Arabia Address Airbus A320 Recall, Complete Safety Updates Amid Solar Radiation Flight-Control Issue
🔍In other news…
Mubadala Energy signs initial deal for gas supply with Indonesia's PLN EPI.
Dubai Duty Free sets all-time monthly record with over $240m November sales
Nvidia’s $2 Billion Synopsys Investment Makes 2025’s Top AI Deals
Saudi Ministry of Industry signs agreements for 9 projects
PIF to raise investments in Japan to $27bn by 2030
Russia and Saudi Arabia sign visa-free travel pact
Iran resumes gas supplies to Iraq after shutdown
