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  • Qatar's Baladna Launches $3.3 Billion Syrian Farming Project; Emirates NBD Acquires HSBC Egypt Retail Units; Kuwait Freezes Freelance Business Licenses

Qatar's Baladna Launches $3.3 Billion Syrian Farming Project; Emirates NBD Acquires HSBC Egypt Retail Units; Kuwait Freezes Freelance Business Licenses

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Monday, August 3, 2026

Happy Monday everyone!

Cross-border capital expansions, regional retail banking consolidation, and local commercial regulatory updates are shaping economic activity across Middle Eastern markets. Qatari producer Baladna initiated a $3.3 billion agricultural and food-processing initiative in Syria covering 2,400 square kilometers across the Euphrates River Basin. In retail banking, Dubai-listed Emirates NBD signed definitive agreements to acquire the retail banking operations of HSBC Bank Egypt. Concurrently, Kuwait's Ministry of Commerce and Industry temporarily suspended issuing new Single-Owner Business freelance licenses to review address links and regulatory rules.

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Qatari Food Giant Baladna Commits $3.3 Billion to Agricultural Recovery in Syria

What Is It About

Qatari food producer Baladna launched a $3.3 billion agricultural and food-processing venture in Syria through its newly established subsidiary, Baladna Syria. Led by Chief Executive Kamel Al Abdullah, the enterprise covers 2,400 square kilometers in the Euphrates River Basin, leasing land across Raqqa and Deir Ezzor governorates. The project will produce raw crops including wheat, cotton, and sugar alongside processed commodities like cheese and textiles.

  • Leasing Public Land: The primary farming site spans 1.3% of Syria's total land mass in the Euphrates River Basin.

  • Acquiring Processing Sites: Baladna acquired land in central Syria for dairy processing while evaluating coastal land acquisitions.

  • Contracting Local Growers: The subsidiary plans to supply equipment and expertise directly to local independent farmers.

Why It Matters

Large-scale farming commitments from Qatari and Emirati groups demonstrate how private Gulf capital is moving to rebuild Syria's post-war production capacity. Following the removal of US sanctions and Syria's entry into the anti-ISIS coalition under President Ahmad Al Shara, regional firms can invest directly in strategic infrastructure. Rebuilding food production locally helps lower import dependence while creating thousands of employment opportunities across rural regions.

What’s Next

Baladna Syria will begin site preparations and install modern irrigation hardware across leased plots in Raqqa and Deir Ezzor. Engineering teams will finalize architectural blueprints for the central dairy plant before beginning construction.

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Emirates NBD Agrees to Purchase HSBC's Retail Banking Business in Egypt

What Is It About

Dubai’s largest lender, Emirates NBD, signed binding agreements to acquire the retail banking operations of HSBC Bank Egypt through its local subsidiary. The transaction transfers HSBC Egypt’s entire consumer portfolio, branch network, automated teller machines, and supporting operational personnel to Emirates NBD Egypt. While total deal figures were undisclosed, HSBC confirmed the divestment will generate an expected pre-tax gain of $300 million.

  • Expanding Customer Bases: The deal integrates HSBC's local retail branch network directly into Emirates NBD Egypt.

  • Corporate Banking Focus: HSBC will retain its institutional, corporate, and investment banking operations within Egypt.

  • Awaiting Regulatory Sign-off: The transfer remains subject to official approval from the Central Bank of Egypt and the DFM.

Why It Matters

Acquiring HSBC's local consumer accounts consolidates Emirates NBD’s footprint in Egypt, one of the Arab world's largest consumer markets. Strengthening presence along the UAE-Egypt banking corridor allows the Gulf lender to process cross-border trade settlements and personal remittances more efficiently. For HSBC, selling retail branches aligns with its broader corporate strategy to exit retail markets and focus on core international corporate banking clients.

  • Consolidating Retail Banking: Expanding branch networks strengthens Emirates NBD's market share against competing regional lenders.

  • Facilitating Corridor Capital: Unified accounts simplify deposit transfers and trade finance between UAE and Egyptian businesses.

What’s Next

Both financial institutions will submit formal merger applications to Egyptian regulatory bodies for final approval. Transition teams will outline software migration plans to move account data without interrupting daily banking operations.

Kuwait Temporarily Pauses New Freelance Business Licenses for Regulatory Review

What Is It About

Kuwait’s Ministry of Commerce and Industry temporarily halted issuing new Single-Owner Business licenses, commonly known as freelance licenses, pending a review of local business regulations. The pause targets new individual applicants and does not impact existing, active one-person commercial permits. Working alongside the Public Authority for Civil Information (PACI), the ministry plans to update address verification requirements across 122 permitted freelance fields.

Why It Matters

Pausing new applications allows Kuwaiti commerce officials to update oversight rules for sole proprietorships that do not require physical commercial office space. Digitally linking business permits directly to residential addresses prevents shell-entity creation and improves tax compliance tracking across professional services. Reorganizing the administrative framework ensures that independent consultants, tech freelancers, and service providers operate within clear legal boundaries.

What’s Next

Technical teams from the Ministry of Commerce and PACI will finish updating the electronic licensing portal. Ministry representatives will publish updated licensing guidelines before reopening the application portal to new sole-proprietor applicants.

  • Publishing Updated Guidelines: Commerce officials will outline revised physical address requirements for prospective freelancers.

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👨‍💻From Smashi Business’ Desk

  • Dreamers: HH Sheikh Mansour bin Zayed Al Nahyan bought Manchester City for £200 million and transformed it into one of football’s greatest dynasties.

  • Egyptian billionaire Naguib Sawiris has come to the defence of UAE businessman Mohamed Alabbar

  • UAE Billionaire Al Habtoor Urges Iran to Apologise, Warns Gulf Will Bear Cost of War

  • Saudi Arabia’s oil lifeline is facing a new threat - at Bab el Mandab

  • The world’s first Arab pitmaster, who founded Mattar.ae Third Culture Barbecue in 2015, has announced a tallow-based skincare product and handcrafted high-protein steak chips.

🔍In other news…

  • Former Lebanese Central Bank Governor Riad Salameh Arrested

  • Karen Wazen Launches Limited Edition Collection With Saie

  • Lebanese Lawyers Sue Banker Antoun Sehnaoui Over Netanyahu Meeting

  • Kuwait Pauses New Freelance Business Licenses Pending Regulatory Overhaul

  • Dubai Now Has More Than 80,000 Millionaires

  • Disneyland Abu Dhabi Could Transform Tourism Across the Gulf

🦄 World of Startups

  • ChatFeatured, Canada-based AI startup, raised $2M in a pre-seed funding round from BY Venture Partners (UAE/Lebanon) and other global investors

  • Doctorbook, Syria-based healthtech platform, raised $16K in a pre-seed funding round from a group of angel investors, valuing the startup at $200K

  • Carbar, Australia-based car subscription platform, is merging with Carasti, UAE-based car subscription business operating across the UAE, Saudi Arabia, Thailand, and Singapore, at a combined pre-raise valuation of $74M

  • Fincart, Egypt-based eCommerce enablement platform, raised $2.8M in a seed funding round

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